Marketing help for small businesses who'd rather be doing literally anything else
If you're brilliant at what you do but can't work out why your phone isn't ringing, or your website's embarrassing, or you're just drowning in the business side of things - you're in the right place.
I'm Nik, and I help service businesses across Australia sort their marketing so they can get back to doing what they're actually good at.
Businesses That Actually Work
Every system I build, every strategy I implement, every mess I untangle. These are real service businesses run by people who are brilliant at what they do but were drowning in the business bullshit. They're spending time on the work they love instead of being stuck in admin hell. See what's possible when you've got someone in your corner who actually gets it.
YO!
What do you need help with?
Website
New site, fix your existing one, or just make your embarrassing one less embarrassing.
Marketing Materials
Brochures, catalogues, business cards, tender documents, sales collateral, exhibition posters - I got you.
Social Media
Account setup, content planning, posting, the whole thing. All you need to do is give me photos and some info.
Branding & Logo Design
Getting started and need the basics? Logo, colour scheme, fonts, business cards. Budget-friendly branding for businesses who just need to get going.
Google Business Profile
Get your profile set up properly, optimised so locals can actually find you, and stop losing business to competitors who show up first.
SEO & Blog Content
Getting found on Google, blog posts, local SEO. Not fancy agency-level stuff, but practical content that works for small businesses.
CRM Setup
Stop losing leads in your inbox. Get a proper system set up to track enquiries, follow up, and actually close jobs.
Email Marketing
Newsletters, automated follow-ups, staying in touch with past clients so they don't forget you exist.
Google & Meta Ads
Setting up and managing ads for small-medium businesses. Takes it off your plate completely.
Real Help, Not Motivational Bullshit
Plain English,
No Corporate Jargon
I translate the complex business stuff into language that actually makes sense. If you wouldn't say it down the pub, I won't say it in a strategy session. You're smart, you just need things explained properly.
You're Good People
I only work with people I'd want to grab a beer with. If you're brilliant at what you do, treat people well, and just need someone to help sort the business side, we'll get along just fine.
Hands-On
Implementation
I don't just tell you what to do and f*ck off. I work WITH you to actually build the systems, set up the tools, and make it happen. You get things that work, not a PDF full of theory.
Practical Over Perfect
Done is better than perfect. We build systems that work for your actual business, not some idealised version. Quick wins that free up your time and steady improvements that compound over time.
Built For
Service Businesses
I get the feast-or-famine cycle, the "wearing all the hats" reality, the tension between doing the work and running the business. This isn't generic advice, it's specific to how service businesses actually work.
Your Business, Your Way
I'm here to help you build a business that works for YOU, not some cookie-cutter formula. Your values, your lifestyle, your definition of success. I just help you get there faster and with less bullshit.
You're Brilliant At What You Do. The Business Stuff? I've Got That.
You started this business because you're good at something. Really good. But now you're spending more time on invoices, marketing, admin, and business bullshit than actually doing the work you love. That's not what you signed up for. Let's fix that so you can get back to doing what you're actually good at and Love Your Work again.
Not sure what you need?
That's fine. Most people aren't.
Book a chat and we'll work out what actually makes sense for your business - not what some marketing agency thinks you should be doing.
Love Your Work Co helps service business owners who are brilliant at what they do but stuck on the business stuff. I work with makers, growers, creators, fixers, doers, and experts across Australia to build the systems, sort the strategy, and fix the business bullshit so you can get back to doing what you're actually good at. Plain English, hands-on help, no corporate jargon.
Quick Links
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© 2025 Love Your Work Co | Strategic Business Partner for Australian Service-Based Businesses | ABN: 86 687 632 739 | Service Agreement | Privacy Policy
I acknowledge the Traditional Owners of the land where I work and live, the Gooreng Gooreng People, and pay my respects to Elders past, present and emerging. I celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.